Values & Ethics
Integrity in Every Shipment and Every Partnership
We are stewards of the ocean and guardians of quality. Our values guide how we fish, process, document, and deliver.
Core Values
Built on Trust, Stewardship, and Accountability
- Integrity: Honest communication, accurate specs, and transparent documentation on every order.
- Safety: Commitment to crew safety, facility SOPs, and product handling standards.
- Stewardship: Compliance with state and federal regulations, selective gear, and bycatch reduction programs.
- Partnership: Long-term relationships with customers, captains, and port communities.
Community & Environment
Giving Back to the Coast That Sustains Us
We participate in local initiatives that support fishing families, coastal cleanup efforts, and responsible fishery management.
Fishery Health
Collaboration with regulators and science advisors to protect sardine, anchovy, and squid stocks.
- Data sharing on catch and seasonality.
- Support for gear improvements that reduce bycatch.
Coastal Communities
Supporting local employment and training at San Pedro, Oxnard, and Monterey facilities.
- Fair partnerships with independent captains and crews.
- Participation in port safety and cleanup programs.
Transparency
Open audits and facility visits for partners to verify quality systems.
- Traceability data available on demand.
- QA and regulatory documentation shared proactively.